Lane Frost played a significant role in making the 1980s one of the most exciting times for rodeo. In 1987, Frost won the Professional Rodeo Cowboys Association (PRCA) World Championship, becoming one of the most successful bull riders of his time. His accomplishments helped raise the profile of rodeo, making it more popular and accessible to a wider audience. His charisma, style, and fearlessness in the arena made him a fan favorite, and his performances helped bring new fans to the sport.
In addition to his success in competition, Lane’s outgoing personality and sportsmanship also helped to boost the popularity of rodeo during the 1980s. He was known for his infectious smile and his willingness to sign autographs and talk to fans, making him one of the most approachable and relatable athletes in the sport.